VTRS Spends the Night with Lincoln and Marsha Ambrosius
DALLAS, October 9, 2017 – The Lincoln Motor Company previewed upcoming First Listen feature artist at new experience center in Dallas. The invite-only consumer and media event took place on October 7.
The spacious new Lincoln Experience Center at The Star in Dallas – Lincoln’s second such facility – is the latest example of the brand’s ever-increasing outreach to provide personalized client services and effortless ownership.
The center, which opened late August, offers a plush, luxurious space for potential clients to learn about the brand at their own pace – where they already shop and dine. Guests can relax in the connectivity lounge, discover the design inspiration behind Lincoln cars and SUVs, and customize their perfect vehicle. The latest products, including the all-new Navigator, are on display.
Singer Marsha Ambrosius graced us with her melodic voice for the evening’s festivities for a special performance to preview her upcoming Lincoln First Listen installment. Lincoln First Listen debuted in 2016 to preview an upcoming track from both rising and established musicians from behind the wheel of a Lincoln vehicle. Ambrosius feature will debut in November and highlight the all-new Navigator and Revel sound system.
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